Rocks Matter Most


2 min read

with Pedro Parra Wine Terroir Consultant & Wine Producer


Pedro Parra, a consultant on terroir, says rocks matter most. In fact, 90% of the world’s best wines are grown on rocky soils. But you need imagination to understand how the vines and rocks interact. The roots probe deep into fractures in the mother rock to feed – each fissure imparting a unique set of favours in the wine. “One restaurant can be Asian, another can be Italian, another can be French. That is what makes every site special,” he says.

Pedro Parra

Wine Terroir Consultant & Wine Producer

Pedro holds a PhD in Terroir Viticoles from the Grignon Paris Center of Agriculture, with 18 years experience in French, Italian, Spanish and American terroirs, including Burgundy, Barolo, Rioja, Ribera del Duero, Montalcino, Bolgheri, Napa, Sonoma, and Oregon. As a highly respected consultant working in several countries and terroirs, Parra brings an open mind and vision to winemakers and viticulturists alike. Today he is considered one of the leading terroir experts in the world, working with clients like Louis Michel Liger-Belair, Jean Marc Roulot, Biondi Santi, Argiano in Montalcino and Comando G in Spain among others.

His innovative work on terroir going from the wine to the soil was included in the prestigious “Decanter Magazine Top 50 Power List” in 2009, 2011 and 2013.

Pedro has been described as a leading figure in the wine world by the international press, in part because of his constant efforts to bring a new vision to winemakers about terroir, searching for quality terroirs and developing new plantings throughout the world.

As a winemaker, Pedro produces Pedro Parra y Familia, his family project since 2013, in the Itata Valley, south of Chile.


Our mission is to contribute to the country's sustainable development, through the Chilean companies' internationalization and the promotion of goods and services, to support the diversification of exports, the attraction of foreign investment and tourism, as well as the strengthening of the country's image, through a national and international network of specialized and committed people.

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