Organic wines are growing at 22% per year (Nielsen Scantrack), compared to the flat or declining overall UK wine market and are increasing in popularity with a younger more environmentally aware generation of 21-35 year olds. At a time when the trade is seeking to appeal to younger audiences, when point of difference is critical, is there not more room to be made for organic, natural, and biodynamic wines? Alistair Morrell talks to Isabelle Legeron MW, who has done as much as anyone to champion the organic and natural cause.
By RAW WINE Team
April 9, 2018