In 2013, Alvaro de la Viña started the company with his wife, Ana González. Originally from Sevilla, Spain, the couple began importing wines from southern regions of their native country, focusing on the fresh selections with immediate appeal that they loved as opposed to the super ripe, extracted Spanish wines that they felt had dominated the market. Selections de la Viña now works with more than 50 producers from across the Iberian Peninsula that practice minimal-intervention winemaking and conscientious farming. It also highlights lesser-known regions and their indigenous grape varieties.