In 2011, John Bambara started Bambara Selection to bring his simple vision of wine to the market: authentic, fine and elegant wines, made by small growers committed to environmentally friendly grape growing and non-interventionist wine making practices. His philosophy is that wine should be democratic, naturally made, speak of the place it comes from, be fairly priced and not trendy or elitist. Wine trends come and go, but he believes that thoughtful grape growing and precision work in the transformation from grape to wine are simple notions that will always stand the test of time.