After living in Italy for many years where she became a sommelier, Sheila Donohue decided to start VeroVino, to open the US market to the many small passionate producers around the world who make delicious, sustainable wines but which, for the most part, are not known in the US market. VeroVino applies an omnichannel approach to selling wine and olive oil across the US, collaborating with distributors state by state to make it easier for any business and consumer in the US to discover and purchase hard-to-find wines with real stories that are from a place.